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It's Already Tomorrow
We believe that the future lies at the intersection of digital and physical, and that emerging technologies like AI and Web 3 are key design materials for creating solutions that unlock value and drive innovation for tomorrow.
It's Already Tomorrow, 2023
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Your Global Design Partner
With offices in both Asia and Europe our dedicated team of creatives provide design support throughout the entire design and development process.
Photo: Sparro Bag, 2014
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Focus on Sustainability
From the very start of our journey, we've been firm believers that sustainability is the only way forward.
Photo: Honed Collaboration, 2011
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The Future is Human
Smart products, smart applications and smart cities are nothing without the people. Keep the human perspective in order to create a sustainable future.
Photo: Soma Carpet, 2014
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From Research to Reality
We use creative tools and design thinking to push the development forward and to visualize complex and abstract future applications.
Photo: Stockholm City Design Fiction, 2016
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Your Global Design Partner
With offices in both Asia and Europe our dedicated team of creatives provide design support throughout the entire design and development process.
Photo: PAKT bag, 2018
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Focus on Sustainability
From the very start of our journey, we've been firm believers that sustainability is the only way forward.
Photo: North Entrance, Shenzhen Furniture Fair, 2017
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Your Global Design Partner
With offices in both Asia and Europe our dedicated team of creatives provide design support throughout the entire design and development process.
Photo: Architectural Line Aquarium, 2016
BG_Stockholm-Design-Fiction_72dpi_Compressed
From Research to Reality
We use creative tools and design thinking to push the development forward and to visualize complex and abstract future applications.
Photo: Stockholm City Design Fiction, 2016
BG_Soma-Project-MobileLife-with-IKEA_72dpi_Compressed
The Future is Human
Smart products, smart applications and smart cities are nothing without the people. Keep the human perspective in order to create a sustainable future.
Photo: Soma Carpet, 2014
BG_Sparro_72dpi_Compressed
Your Global Design Partner
With offices in both Asia and Europe our dedicated team of creatives provide design support throughout the entire design and development process.
Photo: Sparro Bag, 2014
BG_BorisHeritage_72dpi_Compressed
Focus on Sustainability
From the very start of our journey, we've been firm believers that sustainability is the only way forward.
Photo: Honed Collaboration, 2011
BG_DORO_72dpi_Compressed
The Future is Human
Smart products, smart applications and smart cities are nothing without the people. Keep the human perspective in order to create a sustainable future.
Photo: Doro Phone, 2015

We Believe the Future is Human

Already Tomorrow is an innovative product, research, and identity design consultancy, founded by industrial designers Katarina Ivarsson & Anna Karlsson in 2009. Our offices are located in Hong Kong, Singapore, and Stockholm. We are driven by our core values of curiosity, sustainability, and strategic creativity.

Expertise

RESEARCH DESIGN

We visualise potential futures. Partnering with research institutes and industry leaders, we use design thinking to push development forward and to visualise complex and abstract future applications, always with people in focus.

We have developed our workshop methods and practices to create clear and communicative development processes that present tangible results for all stakeholders. Together with researchers and research institutes in Europe and Asia, we explore how digitalisation and new technologies can shape our world.

The projects cover topics such as creating devices for bodily awareness and wellness, wordless communication through mobile devices, personal safety through IoT and visualising advanced communication models. Focus is always on the user and how to cater to actual needs. The future is human.

EMERGING TECHNOLOGIES
 
Play Your Way to Product-Market Fit through Rapid Prototyping with Emerging Technologies. We firmly believe that the future of products and services lies at the intersection of digital and physical. We recognise that emerging technology fields like Generative AI, Blockchain, IoT, and Metaverse experiences are key drivers of innovation for what we create in the future.
 
However, we understand that every product and service ultimately needs to address human needs and desires. We view technology as a means to an end, not a goal in itself.
 
To validate our ideas, we let users play with new technologies as a way of exploring their use cases, surfacing UX flaws, and discovering actual value. This is an integral part of our rapid prototyping methodology, where we try out new concepts on actual users with the ultimate goal of unlocking value and driving innovation for tomorrow.
 
PRODUCT & PACKAGING DESIGN
 
We work within a wide range of products, from consumer electronics and soft-goods to innovative packaging solutions. By focusing sharply on the user experience, we help clients innovate and create new smart products and packaging solutions with a sensibility towards sustainability and the times we live in.
 
We are curious. We love the challenge of taking on different projects, whether they’d feature designing senior feature-phones or products with integrated plants and aquariums.
 
With a decade of experience in soft-goods design and manufacturing in South-East Asia, we can provide innovative, stylish and manufacturable designs and access to a great network of manufacturers. We see packaging as a natural part of a meaningful product experience, and often it is a part of the project scope.
 

IDENTITY & DIGITAL DESIGN

Our multicultural team has a global mindset with an urge to understand what drives us and where. Our team can add value from the earliest stages of formulating the soul of a new brand to managing corporate visual identities. We present tailored designs and strategies by seeing the bigger picture, but we also love digging into the details!

We take on digital applications such as websites, apps, corporate presentations and printed materials. Consistency and dynamics between different media and platforms have become crucial, and we can create and visualise the right content to convey the story online, offline and in print. We leverage our expertise in User Experience Design by working seamlessly with developers to achieve the best possible brand experience.

Meet the team

We employ a resourceful team of creatives with roots in Sweden, Poland, Italy, Hong Kong, China and Australia. We speak nine different languages. At least. Together we share years and years of experience from the design field in a wide variety of disciplines.

Katarina Ivarsson

Founder & CEO

Anna Karlsson

Founder & Design Director STHLM

Anders P Hellberg

Design Director HK

Marco D'Adamo

DESIGN LEAD

Vicky Lo

DESIGN LEAD

Joseph Fridner

PARTNERSHIPS

Are you joining?

Vicky Lo

DESIGN LEAD

Projects

Smart products, smart applications and smart cities are nothing without the people. That is why we are strong believers in the need to keep the human perspective in order to create a sustainable future. Smart is Sustainable. Smart is about creating a world that we want and can continue living in.
  • All
  • Design Research
  • Identity & Digital Design
  • Product & Packaging Design

DORO SECURE 580

Experience tailored to the user

IKEA DESIGN FICTION

When all furnitures are smart!

BORIS COLLECTION 2019

Collection that meets modern needs

ARCHITECTURAL LINE

Push the limits of physics

SIFE 2017

Scandinavian design village

PAKT ONE

Sometimes less is more

SWEDEN AS AN IOT NATION

Building Folkhemmet with IoT

SOMA CARPET

Towards bodily awareness!

ROSARY LAMP

Sustainability meets flexibility

GREENTECH FURNITURE

The Bloombox planter

AUTOMAT PACKAGING

Fashion tech toolkit

HOP LUN SIGNAGE

Inclusive communication

SPARRO CARRYALLS BAG

Versatile bag for gym dwellers

HIPSTER SHADE

Foldable construction from scraps

GRANDMA SHADE

We love our grandmas...do you? ;[)

Ongoing

Have a look at what we are up to by following us on Instagram!

Contact

Come say hi if you happen to be in Stockholm or Hong Kong!
 
Check our Instagram to see more of what we are up to at the moment.

Contact

Come say hi if you happen to be in Stockholm or Hong Kong!
HONG KONG
 
+852 9845 1992
info@borisdesignstudio.com
12/F, 12 Mercer Street,
Sheung Wan, Hong Kong
 
STOCKHOLM
 
+46 70 544 70 92
info@borisdesignstudio.com
Birkagatan 1,
Sweden
 

FOLLOW US!

For inquiries contact us at sales@borisdesignstudio.com


Katarina Ivarsson
FOUNDER & CEO

Katarina has a Master of Industrial Design from Lund University and a Masters Degree with Distinction in Design of Advanced Practices at Hong Kong PolyU School of Design. Katarina is a member of the Board of Directors of Swedish Chamber of Commerce in Hong Kong. Driven by the vision of curiosity and sustainability in both the physical and digital worlds, Katarina has co-authored several books and publications such as Building Folkhemmet with IoT 2015 and Plei-Plei 2012 on how we play and socialise with mobile technology.


Anna Karlsson
FOUNDER & DESIGN DIRECTOR (STOCKHOLM)

Anna has a Master of Industrial Design from Konstfack University of Arts, Crafts and Design in Stockholm, Sweden. Working with leading research institutes and in-house teams in global companies, she frequently leads innovation workshops and has led several influential projects in the technology and IoT space. Anna is a creative innovator, with a profound interest in physical and digital materials. She combines her extensive research experience with solid, hands-on design skills to deliver high-level conceptual work.


Anders P Hellberg
DESIGN DIRECTOR (HONG KONG)

Anders holds a Master of Industrial Design from Lund University School of Industrial Design. Anders received several international design awards and brings experience from a wide range of capacities from industrial and graphic design, to production and brand management. Anders is a strategic conceptualist and thinker, combining his skills with passion for people and people’s relation to objects in his daily work with clients, their products and brands.


Marco D'Adamo
DESIGN LEAD

Marco has a Bachelor’s Degree in Product Design from Politecnico di Milano, Italy. His international working experience includes Interior Design projects at Studio Sawada Design in Japan as well as design work at Cima Lighting Industrial Ltd in China before joining Boris Design Studio in 2014. Marco is a native Italian.


In addition, he is fluent in English and has a good knowledge of French and basic Swedish. His technical proficiency and design skills include a wide variety of 3D modelling, rendering and design visualisation. Marco is an organised team leader with a strong focus on delivering projects on time and to client’s expectations.


Vicky Lo
DESIGN LEAD

Vicky graduated from The Hong Kong Polytechnic University in June 2011 with a BA (HONS) in Design (Visual Communication). She worked as Graphic Designer at Co&Co in Hong Kong on Branding, UI and editorial projects before joining Boris Design Studio in 2015. Her previous experience also includes web design, publication design and research. Vicky also has experience from working at Hesign International (Berlin), a Design Agency with offices in Berlin, Germany and Hangzhou in China.

Vicky is a native Hong Konger and speaks English, Cantonese, Mandarin as well as some German. She is a true cross cultural expert and a mediator between Western and Asian design requirements.

Joseph Fridner
PARTNERSHIPS

Joseph graduated from the School of Business, Economics and Law at the University of Gothenburg with a BA (HONS) in Business Administration and Financial Economics. After completing his degree he found his true calling in design. He launched his own consultancy that focused on designing go-to-market strategies for companies by leveraging Design methodologies. He later joined The( )Space design studio in Sweden, a studio specialised in sustainable development. Joseph’s experience includes conducting UX research, design strategy consulting, and administrating social innovation projects.

In addition, Joseph is an active member of Hong Kong’s Web3 community and has been regularly arranging knowledge sharing session about Crypto safety, utility NFTs, Blockchain & ESG. He has also been part of launching an NFT collection for charity. Joseph, is fluent in English and Swedish and has a basic knowledge in Spanish.


Are you joining?

We’re always looking for great talent! If you think you could be part of the Boris Team, drop us a message and let us know!

Currently looking for Design Strategist & Business Developer.